Tag Archives: Influence

Brilliant Influence Interview

I was recently interviewed by Rob Brown, for his terrific website Business Building for Bankers.  This website is designed to help banking professionals increase their influence and win more business.  Rob already has an archive of interviews with great professionals and … Continue reading

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Persuasive email subject lines

These days, one of our most important writing skills is the ability to draft a short “subject line” for our emails.  So it amazes me how carelessly many people approach the task.  But it matters – because we get so … Continue reading

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Coffee Shop Influence

I got another stamp on my coffee shop loyalty card yesterday. As I took it from my wallet, I momentarily brought out the wrong one and I compared the two cards. One had nine boxes when I got it: the … Continue reading

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People like people…

“People like people who are like themselves” This is a pretty familiar saying and certainly one you can rely upon when trying to influence others.  However, there is another version that is equally true, but less familiar. “People like people … Continue reading

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Sophia’s guide to Persuasion

Sophia (σοφία): goddess of wisdom, mistress of influence Sophia indicates a simple seven step process for persuasion. State clearly and unambiguously what you want If you meet any resistance, deny the resistance and re-state your requirement, exactly as before If … Continue reading

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Why Details Really do Matter

Sixteen years ago, my friend and colleague, Judith, pointed out to me that: “women notice shoes”. Sweeping Generalisation Alert I about to talk in generalisations here, so there are exceptions, of course.  I am also talking about British culture, as … Continue reading

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Get your rebuttal in early

You will rarely have the opportunity to make a case for something that is so self-evidently right, that nobody could doubt it.  We don’t need to make the case for these things.  Usually, in  the real world, there are counter-arguments. … Continue reading

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Halloween Influencing Tip

The advance copies of Brilliant Influence arrived today, and they will soon (18 November) be in the shops.  You can pre-order it today from Amazon. To celebrate, here’s a Halloween influencing tip. Trick or Treat Fear of consequences is a … Continue reading

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